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June 03, 2005

UPDATE #5 June 3, 2005

Table of Contents:
I. Comment on what you read here.
II. Rand Report Revisited / The Supply - Demand Issue
III. Bits & Pieces

Hello everybody.
"And the beat goes on..............."

I apologize that I haven't "blogged" lately, but you know how it goes when you get busy, and so much stuff is happening, and you mean to get to something, but somehow it just stays on the TO DO list. I'll try to do better.

I got a lot of feedback on the idea of the arts owning their own printing plants. Some people thought it was a good idea, while others thought it had problems; some recommended specific printing companies, and some pointed out where cooperative ventures were working.

I. COMMENTS??
"You talk too much, you worry me to death......"

Starting this week, people can post comments right on this blog by clicking on the appropriate icon. If you want to post a comment to something in this blog, please try to be brief and concise in your remarks. WESTAF and I reserve the right to edit comments so they will fit, and we will do everything possible in that case to maintain the essence of what is being said. Comments can be read by anyone by going to the blog page from time to time and reading the comments that have been posted since your last visit. You can comment on comments made by others as well as what I say. We will probably try to limit comments to the current blog / update. So, if you have a reaction to something said - whether you agree or disagree - please take advantage of this opportunity for ongoing dialogue in our field. Please try not to personally attack anyone, keep the dialgoue professional, and know that there are many sides to any given issue, and that while the arts may not always be a bi-partisan issue everywhere - they should be. The worst thing we can do is make our cause one for polarization.

Have fun and go at it.

II. RAND REVISITED / SUPPLY & DEMAND
"So take it, to the limit, one more time.........."

Last week I participated in a panel hosted by the San Francisco chapter of Business Volunteers for the Arts as part of a multi-city presentation sponsored by Americans for the Arts as part of the merger between those two organizations. Moderated by John Kilacky of the San Francisco Foundation, other panelists included Bob Lynch, President of AFTA, Moy Eng of the Hewlett Foundation, Gary Steuer of BVA, and Naomi Sherida, the Executive Director of the San Francisco BVA did a great job and some 200 people showed up.

A focus of the discussion was on whether or not the arts might be better off trying to expand its audience rather than putting more resources into expanding the supply of the arts available to the public. While there is widespread agreement that the arts should not put all the eggs in one basket as it were and just do one or the other, I took the position that the arts might be overbuilt (meaning that we have, for too long, disproportionately directed funding to expanding and nurturing new arts organizations at the expense of building audiences and increasing public appreciation for, valuation of, and demand for the arts)with the result that we have largely failed in our attempt to do the two things that have been the goals of choice for the past decade: (a) increase "capacity", and (b) promote "sustainability".

What we've done is award grants (public and private) to as many organizations as possible in furtherance of these twin goals. But the reality has been that all we have done is buy a little time for most organizations. Those grantees have been glad to have funds to expand marketing, or fundraising activities, or outreach programs or whatever, and so they hired new people, launched new programs etc.,and those were, by and large, very good programs, and the results were positive - for as long as the money was there, but when the money ran out, there was little way for them to continue whatever the project was. Five steps forward, four steps backwards. Yes, that did increase their capacity - for a brief period of time - but hardly any sustainability of that increased capacity. Moreover, by spreading funds too broadly we may have hampered real capacity building and it's sustainability by failing to: 1) direct enough support to mid-sized organizations capable of moving to a higher level, and 2) making sure that part of the grant and the policy behind it provided for the organization to address how the "increased capacity" would be sustained once the grant ran out. We might have been better off identifying organizations at a certain level and helping them to grow to that next level and to maintain that growth.

While the business community throughout the world has been engaged in consolidation and a certain downsizing so as to achieve increased efficiency, productivity and economy, we have been going in the opposite direction. The question is do we now have an industry weakened by too many entities, few of which have been able to advance their capacity over time, operating on shoe-string budgets compromising their efficiency, their reach and their competitiveness?

We have talked some about mergers and sharing of functions such as accounting, and about sharing space etc., but we haven't done much of this. The arts are, in some respects, like solo drivers on the freeway. Gridlock and bumper to bumper traffic results because the predominant reality is one person in one car.

Now, with dramatic reduction in available funding, we've lost ground in making the case, or at least, in winning increased public funding, or in getting the public to demand support for the arts, and I wonder if we have more or less capacity than we did, say five years ago.

Audiences have grown overall, but enough to support an increasingly growing supply? And have we increased the public demand for support for the existing supply? I'm not suggesting we consciously opt for less art - art will always be created. And the arts field, by and large, has focused not just on supporting the creation of art, but on the access to it.

I also took the position with respect to "making the case" for the arts, that reliance on making the case is a fool's paradise. We've made the case, arguably effectively, over and over again. The fact of our failure to win the political victories we need for public support on most levels is a result of the fact that we lack political power and muscle. The pie is only so big, and the demand exceeds the available funds. There are many causes every bit as worthy and wonderful as we are. We don't get our fair share because others out there offer the poltiical decision makers other reasons to give it to them, including political support. That's just the way it is. Yes we should make the case for the arts - and improve our arguments at every opportunity. But thinking that if we just make the case we will win the day is naive. We also need poltical clout.

These issues doubtless engender an almost endless debate, and I know that many people disagree with what I've said here. But I'm not taking a position so much as challenging the assumptions behind the policies. I hope that this issue is in the forefront of discussions about our future, because the questions of suppy and demand and where we focus, and the question of making the case without backup political power are both crucial to our success.


III. Bits & Pieces
* There is one way to increase the clout the Arts has, if only on the national level, and this is to join Americans for the Arts Action Fund - it only costs $20.00 (but once you join you can contribute to the affiliated PAC (political action committee), and I urge everyone to do that. The Fund has already had an impact nationally and it is a model of what we might all do on the state and local levels as well.
Click here to go to their page, and then click on Action Fund under the advocacy section for more info: www.http://artsusa.org

*Meant to include this in an earlier update. Check out the (supposedly) 100 Best Communities (School districts) for Music Education in America:
www.http://biz.yahoo.com/prnews/050330/nyw122.html?


Have a great week. Don't Quit!


Barry


Posted by BarryH at June 3, 2005 11:57 AM

Comments

I just wanted to write briefly to say that I agree with Barry's point about politics. I would propose that programs in the public sector get funds for one of three reasons; first they have broad popular support as measured by advocates’ response to funding threats. Second, the program makes good policy sense. Third and most important, the program is supported by wealthy contributors or a lot of contributors. The third is the only one circumstance of the three that may be sufficient and not just necessary.

I have spent almost as much time advocating other issues before the legislature and Governor's office as the arts, and my view is the arts suffer from two important disadvantages. The first disadvantage is in perception. For most people the arts are their "second choice" that is, people will say "the arts are good for society and important, etc. etc." but almost everyone I know including arts advocates will say, "the arts are important but they are not life and death." Consequently, the legislature understands that the arts will get a disproportionate amount of funding during boom years and take disproportionate hits during the lean years. We have never really penetrated into the circle of essential services. That is why people who advocate for the arts turn so much towards the "instrumental" value arguments, because that is the only way to elevate the arts to essential status. The "intrinsic" argument is undoubtedly true, every artist knows the arts have intrinsic value but decision makers cannot choose to fund an intrinsic value over an instrumental value such as education, aging programs or health care. That arts are transformative for a single person is not in itself sufficient. Even if that single person actually is among a majority of people. Personal gratification is not a public value. It does not require public funds.


So we start the debate in a disadvantageous place and have to argue twice as hard.

Secondly, we do not as a community seem capable of mounting large grass roots support. I think that is in part due to the fact that so few people recognize the contribution public funds make to a production or exhibition or school program. In our evaluations of programs we found that the program was attributed more to the place it was seen rather than who funded it. Schools get the credit for a good schools program, or a museum. Most patrons never connect the dots that their tax dollars played a significant role in bringing the program about.

Thirdly, as Jesse Unruh once intoned Money is the mother's milk of politics. That is especially true of state politics. Every winning state legislator in the last election cycle outspent his or her opponent. That is a fact. Until and unless the arts learn how to play the political support game we will never succeed in any meaningful way. This proposition annoys a lot of arts people but I am absolutely certain of its truth. If there is a penalty to be paid in cutting funds to schools and none to cutting funding to arts, the politicians will always take the path of least resistance. Why? Because he or she does not have to use precious resources to defend their position. They kill the arts through silence. In the past few years many politicians have resorted to making kindly pronouncements but voting no. This more than any other fact makes the arts seem elitist to legislators. There is scant popular support for the arts and there is no financial support. This combination is lethal no matter how fine an argument can be made in the arts defense

Posted by: Paul Minicucci at June 6, 2005 10:08 PM

Barry's thoughts about arts funding: it's a little too Darwinian for my taste. The arts renaissance that I percieve around me in many different realms would all but dry up and blow away with the wind if there were no room for the smaller organizations, companies and groups adding to the mix. The idea/comment lacks insight and sensitivity to the vitality and complexity of the subtler connections and contributions that the smaller organizations make: to the arts "scene" and to the larger institutions --and the synergy created therein.

Posted by: Pat at June 7, 2005 12:35 AM

In response to Pat - I don't favor the demise of the coutless smaller arts organizations that feed the complex arts ecosystem, but rather am suggesting that the existent policies governing the allocation of funds may not be helping anyone to either survive or to grow. I wish that we had the funds we need and deserve to build and protect that ecosystem, but we don't. We may be facing the untenable situation of only being able to save a part of the whole, and having to make very hard decisions about how we go about that.

Posted by: Barry Hessenius at June 8, 2005 08:55 AM

Barry,

I too was at the Business Arts Council's MetLife Forum event at which you spoke and I was inspired by your situation analysis of the arts business environment. As an arts management consultant I work every day with small and midsize organizations that are struggling to stabilize the business of their arts, much less envisioning sustainability.

Like the American Dream of a little house with a white picket fence, arts groups run towards 501(c)3 incorporation and then are unable to build the capacity to support the move. Others go even further by attempting to independently lease or purchase an arts venue while still building their artistic product.

I believe that a better model is to fund the development of Hub organizations, such as Intersection for the Arts and the quickly-evolving Oakland Metro which incubate and present small and midsize arts ventures. Ideally, acting as fiscal sponsors and presenting partners, these Hubs can offer collective management resources, co-marketing opportunities, provide ticketing services, and house rehearsal, performance and exhibition space.

Building sustainable Hub organizations requires funder investment in the development of arts and business partnerships. Arts leadership is sorely missing and is ideally a partnership between artists, arts managers, trained board members, funders, civic leaders and business arts advocates. Currently the artists are the managers, the marketers, the fundraisers, the board members and often the audience members too. The Hub model promotes the development of art and a powerful growth opportunity for arts leadership.

Posted by: Amy Kweskin at June 9, 2005 10:30 AM

Regarding your comment the "making the case" for support for the arts is a "fool's paradise" - I completely agree with you! An wise and experienced political organizer told me years ago that most politician's operate under the guidance of the "Can You Help Me or Hurt Me?" rule. If you can do one or the other (or both) - you get paid attention to. If you can neither, you are ignored.
I'd say that nonprofit leaders generally and very definitely, arts leaders specifically have ignored dealing with issues of political power. Which is ironic since the arts and culture communities were mugged by the Far Right in the first round of Culture Wars and used us to raise millions and build their political muscles - including running people for local office all over the US. This is all well documented. The problem is the progressive Left - and I would argue most of the arts and culture organizations I value are part of America's progressive infrastructure - has not answered with anything remotely close in terms of organizational effectiveness. So, that's why I'm helping to organize the Creative America Project - http://www.creativeamerica.us - which is about inspiring and training artists (and other creative professionals to seek leadership positions in the civic sector- including running for office. Our agenda: Create. Act. Vote. Run.

Posted by: Tom Tresser at June 10, 2005 02:51 PM