The third annual ZAPP® Conference took place September 18-20, 2011, at the W Midtown Atlanta hotel in Atlanta, Georgia. The conference successfully brought together artists and art festival administrators to further and strengthen the arts festival community. We invite you to explore three of the most popular sessions this year.
The opening presentation, provided by multicultural communications authority Salvador Acevedo, tackled the question of remaining culturally relevant in changing communities.
Click HERE to see Salvador Acevedo’s presentation.
Drew Shope of Thrive Social Media guided attendees through discussion of why social media is important and which tools work best for arts festivals.
Click HERE to see Drew Shope’s presentation.
The Marketing for Makers session–lead by artist and arts business consultant Megan Auman–was designed for artists by an artist. Auman’s presentation touched on core sales philosophies and marketing techniques to help artists find plans in their respective sales plans.
Click HERE to view Megan Auman’s presentation.
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